Business Instruction Thoughts

4 Easy Ways to Double Your Profits Overnight Without Raising Your
Prices!

One of the questions I'm often asked is “how can I make more money
when I'm constantly having to cut my prices?”  My answer is this:
You don't need to cut prices to win... what you need to do is
create more value.  Let me show you 4 small ways you can do this
immediately and make more money starting tomorrow.

1. FREE GIFTS:  When a customer buys two or more items at the same
time, offer them a free gift. For example: A golf retailer offers a
free handful of tees and a dozen of their best golf balls when you
buy a pair of shoes along with a glove and visor.  Or, you can give
away a free golf package including 5 free passes to their favorite
courses when they purchase a set of new clubs along with a carrying
bag.

2. SIGN THEM UP FOR ONGOING BUSINESS:  Try offering your customers
the opportunity to pre-purchase a number of different products or
services that they are going to need over the course of a month,
quarter or year.  Coupon books for a hair salon is a great idea.
Package 6 haircuts, 2 perms and one coloring together.  They can
buy the package at a special discounted price, but you lock in the
business for that whole year.

3. GUARANTEES & RISK REVERSAL: If you really want to get more
customers to take you up on your offer then take away the risk of
doing business with you.  You see, the reason why a prospect does
or does not do business with you depends on their perception of how
much they will lose VS how much they will gain.  If you can reverse
the risk from them to you and guarantee they won't be hurt in the
transaction then you'll make them feel 10 times more comfortable
and they will buy.

4. BOUNCEBACKS: Every time a customer comes in and buys give them a
coupon or a gift certificate that invites them to come back and
purchase again.  For example:  A restaurant should give a coupon
for a free meal to every customer if he comes back, let's say,
within 15 days.  This will keep them coming in forever and ever.
Don't worry about the cost of the meals.  It's probably less
expensive than the media advertising you're running...  that's not
getting the results.